About Us

Ever since homes have been built there have been circumstances where people have wanted to move. Estate Agency has been an established industry for hundreds of years however the approach and way agencies have conducted themselves has significantly changed.  In recent years the most significant change to the business has been undeniably linked with the use the of the World Wide Web as well as the change in independent or privately owned local firms becoming parts of larger national corporate organizations.  We at Pure Residential embrace the original and traditional values of estate agency where our client or vendor comes first with the constant mindset that we must achieve the best possible price whilst conducting a smooth and trouble free sales process.


Pure Lettings is an established business in Norwich and North Norfolk and after numerous requests from clients of ours that we undertake the step to move into estate agency we have decided with our established brand and work ethic now is the right time to embrace this.


After conducting significant and in depth research throughout the Norwich property market it is very apparent that there are numerous individuals in the industry with limited experience and as such we have made it mandatory that our staff are well established individuals in the property sector having good local knowledge and proven track records.  Our staff are very much with the mindset that, the clients best interests will always come first and that our quality of service is paramount.

Reputation 

Our reputation as Pure Lettings is very important and the same level of quality that we aspire to within our lettings organisation will be transferred to the residential sales department, this is backed up by the ‘Pure Promise’ which we are completely committed to and proves our intentions from the outset on the basis that we will always give best possible honest advice.  We do appreciate that in some circumstances the honest advice that we provide will not necessarily be what each individual wishes to hear, however, we feel obliged as in the long run having a full understanding of the position each client finds themselves within is essential.

Modern concept, traditional values

What we are focused to do as Pure Residential is to offer the best that we can from a marketing prospective with state of the art marketing material reaching the maximum number of prospective purchasers, in doing this we will offer the traditional values of good service, honest feedback, realistic valuations and the best possible guidance at the stage of negotiating to generate the maximum agreed sale price.

The Pure Promise

To enable us to prove to our prospective clients how serious we are about the service we will provide, we make the following promises.

  1. Clients will be contacted on a minimum of a two week basis with regard to current market conditions, emerging trends and particular issues that surround their home.
  2. Feedback from viewings will always be provided within 24hrs (subject to receipt).
  3. Where physically possible all viewings will be accompanied by a member of the Pure Residential team as such that we can assess the initial and mid stage reactions of the prospective buyer, assist with questions that may be asked as well as helping our clients with uncomfortable questions that may arise.
  4. Each property that comes onto the marketplace will be visited by more than one member of staff as such that there will always be someone available who has viewed the property and can therefore describe it in its best light and answer those questions that a photograph or set of particulars are unable to answer.

Pro-activity

The Pure “way” is to very much be proactive and it is very important to us that as soon as a property reaches the marketplace we undertake all possible measures to make sure that its initial debut is successful, we have numerous websites and mailing lists which will ensure maximum impact with minimum timescale plus taking advantage of the initial flurry of interest when a property reaches market.

Local knowledge

With team members having between 7 and 15 years of experience each within the property market there is an excellent local knowledge of Norfolk and indeed Suffolk which will enable us to market and generate the best levels of interest as we are aware of the key selling points.

Dedicated after sales

We believe that the after sales process is just as important as the pre sale timeline for any property in the marketplace and as such we have dedicated after sales process’s where on a weekly basis updates will be provided after contacting solicitors on both sides as well as agents involved in the chain, because of the experience of our after sales department there is a good local rapport with solicitors and a good local knowledge and conveyancing experience which will enable us to advise the best way forward for our clients.